Styles by Claudia Blog

Archive for March, 2010

The latest write up about the fast growing popularity of the new Sojourn Beauty products from Elan Sassoon son of Vidal Sassoon.

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We had a beautiful day shooting at the world renowned Morikami Japanese Museum in Delray Beach Fl. The photographer from Snap Photography, was able to get several great shots in some difficult areas.  The professional pictures will be posted to my main site StylesbyClaudia.com soon.

The Council of Fashion Designers of America announced nominees for what’s considered the Oscars of the fashion world. Marc Jacobs, Donna Karan and Alexander Wang led the nomination for womens wear designers of the year. The CFDA wil aslo honor the late Alexander McQueen with a “Special Tribute Award.”

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The first perm machine called a, Nessler Machine, had a brief appearance in the Jean Harlow 1932 film “Red-Headed Woman”

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“I’d like to kiss you but I just washed my hair.”
Bette Davis

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The most extreme bob cut and of course the one that caused the most controversy was the “Shingle” bob also called the boyish bob. This cut was seen about 1923 and was difficult not to notice with its tapered V-shape at the nape of the neck and had either waves or spit curls at the sides. Society and the media balked at this style as it truly stood for the changes soon to come for women around the world.

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Faster, better , stronger -bla bla bla.  Our_____ is faster, better, stronger! Its a statement you hear often today as manufactures attempt to distinguish themselves from one another. For the most part it turns out to be nothing more than a sales ploy designed to get you in get in door.

Its not often but once in a while someone comes out with a product that is truly faster-better-stronger and that’s just what L’Oreal Professionnel did with the new INOA color line. The difference can be seen and felt when conducting a side by side test with other color lines. In the beauty industry everyone claims that their color, styling products and tools are superior to the competition but the truth is that many of the products and tools are made by the same manufacturing /chemical plant. All that’s different is the name!

With the new INOA line, L’Oreal actually changed the rules. Before every color line used the same principles, principles that have been used for many many decades. And one of those is the need for ammonia to open the cuticle in order to deposit the color desired. Unfortunately the ammonia necessary to open the cuticle also badly damages the hair shaft in the process. Great color with damaged hair or virgin hair and its healthy; you had to pick between the lesser of these two evils.

L’Oreal went back to the drawing board and reinvented how color is delivered to the shaft with the ODS or Oil Delivery System. There lies the magic. With INOA, L’Oreal’s chemists patented a system that uses oil to penetrate color deep into the shaft instead of taring open the cuticle and simply allowing small color molecules to rest in the tares. An old problem of the larger red color molecule quickly  fading is now a thing of the past!

Also with INOA is the ability (after 9 treatments) to have your hair return to virgin health and quality. No other color has that.

Each salon has the right to price their color treatments to soot their market. One thing Ive seen is that salon in my particular area are charging around $30 more for a single process using INOA. Personally I have chosen to only increase an INOA color process about $10 more for product costs.

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A young fashionista, before the 17th century, had a much more difficult time keeping up with the latest trends. Before that time period it was the members of royalty—kings, queens, princes, princesses, dukes and so on that set trends of the day. So if you wanted to actually see fashion at its finest you had to do a little walking and get a glimpse of these royals in person.

It is true that some royals sent their personal tailors around the country side with life-size dolls decked in the latest styles in order to spread the gospel of fashion but something great was brewing in the fashion heaven. It was about 1672 that the FG’s (Fashion Gods) waved their magic wands and POOF! Vogue appeared! NO, sorry, not for another 220 yrs but we did get Frances first circulated fashion magazine, the Mercure Galant. This was the first fashion magazine circulated in France that began to offer its comments on the latest clothing interests. Its popularity spread across Europe.

Later on, the French, being who they are, created “fashion plates”. These plates were sketches or engravings of the latest garments that were then circulated to help guide tailors. It’s not the most resent slang but if you’ve ever heard the term “he or she is a fashion plate”. You’ll understand the term began to describe someone who was always dressed in style. Near the end of that century Parisian printers began selling these fashion plates and the great industry of fashion magazines took off and has not stopped. Then in 1892 the FG’s smiled upon their humble servants and YES Vogue appeared bringing light and beauty to all! (Sorry had to throw that one in)

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The official L’Oreal INOA launch is now less than two months! All INOA educators just returned from the INOA refresher class ready to beginning the in salon training around the country! What an incredible color, the more information we are taught about it the more we all see its going to change the color industry!

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Flying in to Tampa today. All L’Oreal inoa educators are gathering for a refresher class before the offical launch in March.

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