Kerapure is leading the way for the industries first NO-FORMALDEHYDE keratin treatment. Years ago, as other companies profited and ignored health risks to consumers and stylists, Kerapure chemists were busy formulating a non Formaldehyde anti-frizz solution utilizing a cross-linked amino acid system.

In 2010 complaints surfaced and media frenzy erupted as other manufactures continued to produce these dangerous treatments. Near the end of 2010 Kerapure was ready to show the beauty industry there is no need to comprise health for beautiful, shinny, frizz free hair.
Kerapure is proud to produce the first true No-Formaldehyde keratin treatment backed with the unique ability for salons to test for themselves, by independent labs, the safety of the product.

Because of her reputation as one of West Palm Beach’s top beauty stylist, Claudia was used in testing, and interviewed for an upcoming show on the Lifetime Channels… “The Balancing Act.” Claudia demonstrated the process on the show’s beautiful host, Kristy Villa with amazing results.