Shinny, Beautiful, Revolutionary. These words have become synonymous with L’Oreal Professional’s new color line…INOA. INOA stands for Innovation-No-Ammonia and in less than a year sweep through the celebrity and consumer world as the industry’s most successful color line ever! INOA now dominates top salons around the globe such as Ted Gibson, Warren Tricomi, Cristophe’s, Sally Hershberger, John Freda and many more.
What makes INOA color unique is the ODS (Oil Delivery System) which allows colorists to perform 4 level color enhancements without the damaging effects previously associated with hair coloring. INOA’s patented system uses oil to penetrate color deep into the shaft instead of forcing open the cuticle and simply depositing color molecules into the cuticles tears. Imagine no eye or scalp irritation and the ability to return your locks to beautiful virgin hair after only nine treatments!
In the past a common problem experienced was that colors which have a larger sized molecule, such as RED’s and BLUE’s, could not hold their position in the cuticle and so faded quickly. With INOA color this is no longer an issue as the full spectrum of the INOA line holds their vibrant shine with healthily, long lasting results!
*Please consult with Hair Salon West Palm Beach top stylist Claudia Diesti before performing INOA*